photo_2021-08-05_14-25-38Ard Financial Group, the country's leading fintech conglomerate, will sponsor the ZEUS esports team and contribute to developing this new industry in Mongolia. This partnership has given hope to thousands of young people interested in esports and has paved the way for investing in new-age sectors to promote our country on the world stage.

Today, esports has developed into full-fledged sports. With dedicated athletes, coaches, fans, and training, national and world-class competitions, esports have many of the same characteristics as traditional sports. The sport, which is developing rapidly yearly, will be included in the 2024 Paris Olympics.

Mongolian youth have also kept pace with the world's development. For example, the ZEES team has become regular in national, regional, continental, and global competitions. Most recently, it finished third at the 2020 Esports World Cup in Dubai.

Ard Financial Group is a diversified financial services holding company with the overarching goal of increasing its shareholders’ equity through investing in and developing leading financial services and technology companies. Our investment portfolio consists of companies such as Ard Insurance, Ard Credit, Ard Securities, Ard Life, Ard Assets, Ard Management, Ard Bit, TenGer Systems, MEC Partners (, Mongol Post, Ard Holdings International, Ard Leasing, Ard Properties and Ard Realty. Ard App, Ard Fintech, ArdCoin, Ard Cash, CryptoNation, Digital Assets Exchange and Ard Digital Bazaar are proprietary digital products based on artificial intelligence and blockchain technology.

Companies in Ard Financial Group’s portfolio that are also listed on the Mongolian Stock Exchange:

  • MSE: AARD (03260) Ard Financial Group (formerly Jinst Uvs/Investor Nation)
  • MSE: AIC (05480) Ard Insurance
  • MSE: ADB (05509) Ard Credit
  • MSE: MNP (05412) Mongol Post
  • MSE: XOC (4001) National Privatization Fund
  • MSE: BUN (03089) Bulgan Undraga

For more details, contact:

Ard Financial Group

HQ address: Ard Holdings, Prime Minister Amar street, Suhbaatar district, 8th horoo, Ulaanbaatar, Mongolia. w3w: powerful.gains.animates
Central Tower branch address: Suhbaatar square-2, Suhbaatar district, 8th horoo, Ulaanbaatar, Mongolia. w3w: animate.softest.screeches
Tel: +976 7700 3322, +976 7707 8181, +976 7707 8282