Guiding principles, Strengths

Guiding principles

  • Uphold the right of shareholders;
  • Maintain the highest standards of ethics and compliance;
  • Maintain investment returns and risk levels at an optimal level;
  • Implement and adhere to the best practices of corporate governance and maintain transparency of operations at all levels of the organization;
  • Adopt an open and entrepreneurial mindset, stay alert to changes in the market, and develop a capacity for rapid execution;
  • The Group will lead in the markets we are in by continuous innovation and creative disruption;
  • The Group will strive to maintain highest levels of customer service;
  • We will assemble the most powerful, professional and lean teams. Requirements for the job holder will be stringent and individual accountability will be strictly enforced;
  • We will work to maximize our social impact - as a responsible corporate citizen;
  • Ard Holdings will work to improve the legal and regulatory environment and its operating ecosystem;
  • We will adhere to the highest norms and standards of environmental protection and care for our planet;
  • We will stick to ethical code and lead in providing gender equality at both workplace and amongst our clients;
  • Our products and services will be designed and tailored to reflect our beliefs and philosophy.


  • Partnership based on competitiveness, lean organization and innovative technology;
  • Transparency of operations, good governance, and proven management;
  • Internationally recognized team with proven track record of implementing new initiatives and projects
  • Sustainable investment returns;
  • Capacity to rapidly capitalize on the opportunities presented by the market;
  • Well-recognized brand - Investor Nation;
  • Unique infrastructure covering the whole nation;
  • Entrepreneurial culture.