Guiding principles, Strengths

Upholding the rights of shareholders;
Maintaining the highest standards of ethics, compliance and gender equality;
Optimizing the investment risk and return levels;
Implementing the best corporate governance practices;
Leading through continuous innovation and creative disruption;
Adhering to the principles of high quality customer service;
Assembling the strongest, the most professional, talented, committed and lean teams. Keeping the entry requirements stringent and individual accountability strictly enforced;
Maximizing our social impact as a responsible corporate citizen;
Initiating advancements in regulatory and business environment;
Introducing the highest norms and standards of environmental protection;
Incorporating our core philosophies and beliefs into every product and service.

Partnership based on competitiveness, lean management and innovative technology;
Proven investment track record and a transparent corporate governance;
Internationally recognized entrepreneurial team;
Consistent investment returns;
Proven ability to rapidly capitalize market opportunities into valuable investments;
Well recognized brand - Ard as the people, Together as the Investor Nation;
Unique infrastructure covering the whole Nation;
Entrepreneurial culture.