Guiding Principles, Strengths

Upholding the rights of shareholders
Maintaining the highest standards of ethics, compliance and gender equality
Optimizing the investment risk and return levels
Implementing the best corporate governance practices
Leading through continuous innovation and creative disruption
Adhering to the principles of high quality customer service
Assembling the strongest, the most professional, talented, committed and lean teams, while keeping the entry requirements stringent and individual accountability strictly enforced
Maximizing our social impact as a responsible corporate citizen
Initiating advancements in regulatory and business environment
Introducing the highest norms and standards of environmental protection
Incorporating our core philosophies and beliefs into every product and service

Partnership based on competitiveness, lean management and innovative technology
Proven investment track record and a transparent corporate governance
Internationally recognized entrepreneurial team
Consistent investment returns
Proven ability to rapidly capitalize market opportunities into valuable investments
Well recognized brand, Ard as the People, Together as the Investor Nation
Unique infrastructure covering the whole nation
Entrepreneurial culture