Guiding Principles, Strengths

Guiding Principles

  • Upholding the rights of shareholders
  • Maintaining the highest standards of ethics, compliance and gender equality
  • Optimizing the investment risk and return levels
  • Implementing the best corporate governance practices
  • Leading through continuous innovation and creative disruption
  • Adhering to the principles of high quality customer service
  • Assembling the strongest, the most professional, talented, committed and lean teams, while keeping the entry requirements stringent and individual accountability strictly enforced
  • Maximizing our social impact as a responsible corporate citizen
  • Initiating advancements in regulatory and business environment
  • Introducing the highest norms and standards of environmental protection
  • Incorporating our core philosophies and beliefs into every product and service


  • Partnership based on competitiveness, lean management and innovative technology
  • Proven investment track record and a transparent corporate governance
  • Internationally recognized entrepreneurial team
  • Consistent investment returns
  • Proven ability to rapidly capitalize market opportunities into valuable investments
  • Well recognized brand, Ard as the People, Together as the Investor Nation
  • Unique infrastructure covering the whole nation
  • Entrepreneurial culture