Guiding principles, Strengths

Uphold the right of shareholders;
Maintain the highest standards of ethics and compliance;
Maintain investment returns and risk levels at an optimal level;
Implement and adhere to the best practices of corporate governance and maintain transparency of operations at all levels of the organization;
Adopt an open and entrepreneurial mindset, stay alert to changes in the market, and develop a capacity for rapid execution;
The Group will lead in the markets we are in by continuous innovation and creative disruption;
The Group will strive to maintain highest levels of customer service;
We will assemble the most powerful, professional and lean teams. Requirements for the job holder will be stringent and individual accountability will be strictly enforced;
We will work to maximize our social impact - as a responsible corporate citizen;
Ard Holdings will work to improve the legal and regulatory environment and its operating ecosystem;
We will adhere to the highest norms and standards of environmental protection and care for our planet;
We will stick to ethical code and lead in providing gender equality at both workplace and amongst our clients;
Our products and services will be designed and tailored to reflect our beliefs and philosophy.

Partnership based on competitiveness, lean organization and innovative technology;
Transparency of operations, good governance, and proven management;
Internationally recognized team with proven track record of implementing new initiatives and projects
Sustainable investment returns;
Capacity to rapidly capitalize on the opportunities presented by the market;
Well-recognized brand - Investor Nation;
Unique infrastructure covering the whole nation;
Entrepreneurial culture.