Guiding principles, Strengths

Guiding principles

  • Upholding the rights of shareholders;
  • Maintaining the highest standards of ethics, compliance and gender equality;
  • Optimizing the investment risk and return levels;
  • Implementing the best corporate governance practices;
  • Leading through continuous innovation and creative disruption;
  • Adhering to the principles of high quality customer service;
  • Assembling the strongest, the most professional, talented, committed and lean teams. Keeping the entry requirements stringent and individual accountability strictly enforced;
  • Maximizing our social impact as a responsible corporate citizen;
  • Initiating advancements in regulatory and business environment;
  • Introducing the highest norms and standards of environmental protection;
  • Incorporating our core philosophies and beliefs into every product and service.


  • Partnership based on competitiveness, lean management and innovative technology;
  • Proven investment track record and a transparent corporate governance;
  • Internationally recognized entrepreneurial team;
  • Consistent investment returns;
  • Proven ability to rapidly capitalize market opportunities into valuable investments;
  • Well recognized brand - Ard as the people, Together as the Investor Nation;
  • Unique infrastructure covering the whole Nation;
  • Entrepreneurial culture.